There are times when you experience business at its peak: MRR is blowing up, you’re ROI positive, you witness pipeline expansion, CAC ↘️, buying cycle is getting shorter — all delicious. maybe it’s even time to measure LTV:CAC.
Zen is where you discover how long this feeling lasts and metrics survive. Did this experience take place only in the last quarter we are just closing? maybe less? We should always doubt our growth maneuvers and ask how our branding efforts defined our trajectory — and will these metrics remain strong and durable, and separate this from our short-term maneuvers and promotions because these are only tactics that support our brand’s basics.
“Like a fingerprint, a brand’s personality leaves its unique mark, capturing hearts and minds with every spark.” -no one
In JUX, currently it’s all about the early-stage game — so we are working hard on the fundamentals. We have just delved deep into our Brand’s Personality Spectrum as part of our effort to revamp our visual identity, after settling on our soon-to-be-released new name. It’s an exciting, mostly abstract and creative process where we insist on making it the most data-driven process we can.
The founders filled out the spectrum with no prior preparation, according to how they perceive the brand, and maybe themselves to a certain extent, but not necessarily in full accordance. The enlarged red dot represents the average.
This process will help us later to write cohesively and consistently, create a unified brand and product experience, maintain our distinctive personality and identity in every word written and visual produced — and be memorable. stand out. There is rarely any discussion about this — but doing it right has an impact directly on crucial growth / rev metrics in the long run.
Stay tuned.